In 1998, the computer industry was filled with bland, unmarketable products, enter Apple Computers Inc. From a one time king of the industry, to the launching stock, Apple had been there, and done that. It took just one day for the fortunes of this famous fruit to be turned around. Enter Jonathan Ive, a British designer, who's design team singly handily changed the fortunes of Apple. In this 10 years at the helm of Industrial Design, he has created such products as the original iMac, Powerbook, iPod, iMac G4, Macbook Pro, iPhone and Macbook Air.
Some of the points Jonathan makes in the below video is suitable for all designers. He is truly a master of what he does (It just may be my fanboyism coming out) and he has changed Apple forever.
Please enjoy his only video interview in the last 5 years.
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